I’ve been busy putting together a WordPress website for a new client of mine and it got me to thinking, why do so many people use WordPress? Heck, why do I recommend WordPress? What is it about that website service that has so many people interested and using it?
Well, I think it’s a combination of things. Firstly, I would say it’s pretty easy to just pick up and use. The learning curve is relatively low. You really don’t need any special skills at all to simply use WordPress. Pick one of the free themes, just plug in your own stuff and you’re done. Nothing has to be modified or changed, it can be used just as it is. This is a big one for me as many of you are not as tech savvy as you want to be, so finding something that you can learn quickly is important. Early, easy successes help your confidence level! This is key at the beginning.
Second, it’s free on WordPress.com. No credit card required! If you’re a business and you’re just getting going, cash flow is tight or maybe non existent. Maybe you’re not ready to buy hosting and a domain and go for it. Or maybe you have no idea what I’m talking about so WordPress.com is the only way to do it. Either way, it’s cheap. You don’t have to pay a developer or a web designer. It doesn’t require any special software so it’s an easy solution to a problem most business owners are faced with, especially in the beginning.
Third, even if you do decide to modify it, WordPress is 99% PHP and CSS (Cascading Style Sheets). CSS is easy to pick up if you want to and PHP, unless you’re doing some major modifications, is unnecessary for the average user. They’ve also made it really easy to add your own CSS to your website by giving you an empty sheet you just add your custom CSS to. You don’t even have to change the scripts that are already there. It doesn’t get easier than that in my opinion.
Fourth, it will grow with you and your business. The plugins and widgets make it easy to expand and grow and there’s nothing stopping you from building a second WordPress website to replace the existing one. Even moving a WordPress site around is not all that difficult and plugins have made it even easier. Your website can change from just a blog to a full blown e-commerce website with no more work than adding an e-commerce plugin like Woo Commerce to your site. How easy is that?!
Lastly, it’s stable and it works. Sure plugins break and stuff happens, but that’s true of all tech. For the most part though, WordPress is extremely stable and without a broken plugin, it is really hard to break. It doesn’t give you access to everything so you can’t accidentally delete a script you might actually need. It’s designed to be user friendly and quick. It’s achieved both as far as I’m concerned.
What’s the lesson here? Don’t be afraid of tech! Whether it’s WordPress or something else, there is always a way to do what you want to do. Chances are good somebody has already done what you’re trying to do and there will always be help available when you need it.
Mantra for the week: I am good enough!